Book Review: Personal Branding for Entrepreneurs By Leo Ye

[This review first appeared on Reedsy Discovery.]

Synopsis:

Are you ready to take the plunge into entrepreneurship and want to create an awesome brand?

You’ll feel nervous, overwhelmed and a mixture of other emotions as you hurry to get your business off the ground.
You have tons of ideas yet are unsure how to implement them.
Personal Branding For Entrepreneurs by Leo Ye has been written to solve your problem.

This book will show you the importance of branding and why your business name shouldn’t be drawn from a hat. You will absolutely hate it if you do.
There is a section about the reasons behind consumer buying—emotion and rationality. The big named brands cash in on these two elements as they know they work.
To be successful social media marketing is vital to your business without it nobody will know about your magnificent product.
Personal Branding For Entrepreneurs talks you through any doubts you have about creating a service-based business.
There is no need to be afraid about starting your business when you read Personal Branding For Entrepreneurs. The ideas on each page are guaranteed to ease your mind as you implement them and make a splash into the commercial world...

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My Review

Personal Branding for Entrepreneurs: Proven Personal Branding Strategy and Why Social Media Marketing is Crucial for Your Business is a great book for those who need an introduction to personal branding and marketing with specific steps for success. This book is ideal for those who don't have much experience with social media or print branding/marketing as it provides an overview and focuses on branding for print materials and social media. For those who are interested in digital marketing, this book may not be the right fit as it mostly focuses on branding for print outlets.


The writing style is clear and easy to follow. My favorite chapter was #4 "Create Personal Branding" because it list specific steps to develop a creative and unique brand. The author offers plenty of advice about branding strategies such as how to use brochures, direct mail, logos, and billboards to establish your brand's presence. I enjoyed reading the advice for direct mail and brochures as those are tools I plan to use for my own business. I feel confident that I know what the purpose of those tools are and how to use them properly in the future.


My main critique of this book is that it doesn't offer enough information about establishing your brand in the digital space. It touches on social media and gives an overview of each platform, but I don't think that's enough. I feel I would have gained more from reading this if the author had explored how to establish your brand from a digital marketing perspective. Digital marketing will be important to any reader marketing to Millennials or Gen Z, so it seems too important to leave out.


Overall, I think this book could be great for someone who is interested in starting a business with no experience, for students who may be considering a marketing degree, or experienced entrepreneurs who need a refresher on the basics of branding or who are shifting their marketing to print outlets.